If you’ve ever shared a Netflix account with a former spouse or roommate and found yourself without access to any of your favourite shows after they changed the password, then pay attention. A new tool that Netflix has added to prevent password sharing actually marks the end of an era.
Profile Transfer
This week, Netflix launched a new function called “Profile Transfer” that enables users to transfer their “personalised recommendations, viewing history, My List, saved games, and other settings” to another account. This story was first reported by The Verge. For individuals who don’t want to lose all of their data if they share someone else’s account and are suddenly thrown out, it can be rather helpful.
People move, according to Timi Kosztin, product manager of product innovation at Netflix, in a press release. Families expand. Relationships end. However, no matter how your life evolves, you should still enjoy Netflix.
Today, we’re introducing Profile Transfer, a feature that will enable users of your account to transfer a profile while maintaining the personalised recommendations, viewing history, My List, saved games, and other settings when they begin their own membership.
Netflix password sharing
The business said earlier this year that it would begin charging users an additional cost for anybody using their log-in information who is not a member of their immediate household.
Initially debuting in Chile, Costa Rica, and Peru, the test, according to Netflix, will then spread to more nations. According to the streaming service: “We’ve worked arduously over the past 15 years to create a streaming service that is simple to use, even for those who travel or cohabit. It’s wonderful that our members are eager to spread the word about the Netflix movies and TV shows they enjoy so much. However, the widespread practise of account sharing among households today jeopardises our capacity to make long-term service improvements and investments. Therefore, we have carefully investigated various payment options for those who wish to share their account.
Starting next month, Netflix will launch its “Basic With Ads” bundle, a less expensive option that includes advertisements. With the new package, UK users will be able to reduce their monthly cost to £4.99 starting on November 3.
It will appear alongside the currently available, ad-free Basic, Standard, and Premium plans, so if you’re happy with one of these plans now, nothing will change.
New policies
By implementing a system that charges accounts for “extra member” subaccounts when others outside of your household use your membership, Netflix is stepping up its efforts to compel freeloading users to pay up and will start charging accounts for password sharing early next year.
When it confirmed the proposal on Tuesday, the corporation omitted to mention the cost of these new levies. However, this option, which is currently being tried in a few Latin American nations, levies a premium for each additional member equal to around one-quarter of the cost of a “regular” Netflix package.
If Netflix continues with this policy, each additional member subaccount in the US would cost between $3.50 and $4.
After being comparatively lax about password sharing for years, Netflix began experimenting with ways to make shared accounts pay after suffering its biggest membership losses ever earlier this year. In addition to the password-sharing fees, Netflix intends to introduce more affordable subscription rates with advertising support starting next month.
As a result, nearly all of Hollywood’s big media corporations invested billions of dollars in their own streaming businesses as a result of Netflix’s domination in the streaming video market and years of unabated membership growth. These “streaming wars” gave rise to a flurry of new services, including Apple TV Plus, Disney Plus, HBO Max, Peacock, and Paramount Plus. This deluge of streaming options has complicated the number of services you must use (and, frequently, pay for) in order to watch your preferred shows and movies online.
profile-transfer feature
As competition to keep your attention and your subscription account heats up, Netflix is now exploring methods it had long since abandoned.
A plan that Netflix has been testing in Chile, Costa Rica, and Peru for roughly six months looks to be the basis for the password-sharing charge system that Netflix password sharing will implement more widely.
The profile-transfer feature, a crucial element of the password-sharing fees being tried in Chile, Costa Rica, and Peru, was announced by Netflix on Monday. By using this function, a profile made on a shared Netflix account password sharing can move its viewing habits and suggested content to a brand-new, personal account.
Conclusion
Netflix announced in July that it would attempt a different approach in Argentina, El Salvador, Guatemala, Honduras, and the Dominican Republic. The principal residence of an account was determined to be the membership’s “home” in this test. The number of additional “houses” you can add depends on how much you already pay for Netflix.
