Sephora sells various beauty products, including cosmetics, skincare, body care, fragrance, nail colour, beauty tools, body lotions, and hair care, under the almost 340 brands it carries in addition to its own private label, Sephora Collection.
SEPHORA
According to 87% of women surveyed, Sephora is the first place they go to look at beauty products. She believes that Sephora carries only brands and products that are effective and finds it to be appealing, stylish, trendy, and fun.
She does not view Sephora as a “grab-and-go” store.
Women of all ages are drawn to brand, but millennials are the most active customers.
She has faith in the brands that Sephora sells. Sephora’s customer enjoys how the shopping experience seems “tailored” for them, but she doesn’t want it to be “sales.”For customers, in-store benefits and special offers have a high conversion rate.
Sephora Provides beauty companies with a distinct and intimate view of each generation of customers who shop at significant cosmetics retailers, whether in-store or online.
Popularity among women
Almost 90% of the women surveyed who purchase prestige-priced cosmetics claim to shop at Sephora Near me. Selling at Sephora is a significant achievement for these beauty companies.
Frequently shop at Sephora to find upscale beauty brands. 87% of the women questioned said Sephora is their first stop for browsing beauty products, and 78% said it’s their first stop for making purchases. Nearly 90% of women say that going to Sephora is something they look forward to. Why? Because she thinks Sephora carries only brands and items that are effective, appealing, stylish, trendy, and enjoyable.
Qualities of products
Nearby Sephora receives the same affection. Eighty-five percent of the women surveyed said their first online stop for looking at beauty products is Sephora.
She also spends the most time there looking through beauty products, and for 79% of the women polled, Sephora is the first place they go to buy cosmetics.
She may view Sephora as her “go-to” store for high-end items, but she does not view it as a “grab-and-go” store. Owner takes her time when looking through the lipstick and nail counters, store aisles, or even the plethora of goods available online.
Nearly a quarter of customers in my area spend 41 minutes or more shopping there. 45 percent spend between 21 and 40 minutes shopping. 51 percent of women shop for new looks in-store, 44 percent linger over product samples, 39 percent ask for help, and 12 percent take advantage of the free
makeover. Because she spends so much time in-store, businesses of all sizes have numerous opportunities to win her over.
Popular for all ages
Sephora appeals to women of all ages. The 18-year-old who is in the Sephora is just as entranced as her future self, who will be at least 50 years old. Sixty-nine percent of millennials say they shop both in-store and online.
Unsurprisingly, 76% of boomers and 74% of Gen Xers have shopped at Sephora for three to ten years or more, while 69% of millennials have done the same. Millennials place the loyalty program higher on the list of motivators than their elders, and 44% of them see Sephora’s Beauty Insider as a key factor in their decision to purchase there.
Conclusion
In every sense, millennials are the most involved. The majority of millennials are unaware of a time when department stores, drug stores, and grocery stores were the only places to buy cosmetics because they literally grew up with Sephora.
This generation has grown up with access to the Internet. This generation distrusts authority the least and demands evidence of effectiveness before making a purchase. She represents the generation that makes a night of visiting